Project Description
Cambridge Engineered Solutions
INCREASING SALES & AWARENESS FOR A GLOBAL MANUFACTURER
Employing hundreds of highly talented engineers, craftsmen and technical specialists, CES wanted to raise its profile and increase global sales.
They retained Choptank to implement a multi-faceted marketing program including advertising, public relations, social media, special events and web development. We created consistent branding and delivered proactive marketing strategies to drive target audiences to the website (doubled visitation) and inbound call center. High-profile stories in top industry news outlets, including Food Engineering, Food Manufacturing, Food Processing, World Baker, Refrigerated and Frozen Foods, Powered Metal Review and Modern Metals
Strategic Marketing & Trade Show Design
Public Relations & Social Media
Website Design & Content Development
I can’t tell you how lucky we are to have Choptank drive our marketing engine. From day one, they jumped in and learned about our vision, mission, values and business. In two short years, they helped lead our domestic and international marketing efforts for our CES rebranding, introduced a PR element that produced stellar results, and creatively crafted multiple game-changing promotions. My favorite experience with Choptank led to the Heavy Metal Tour. From initial idea to internal planning, they led the effort to acquire an RV, turn it into Cambridge’s “Heavy Metal Tour Bus”, and take it all over the US as a way to show our appreciation to our customers. I can’t say enough about the value Choptank created for all of our Cambridge brands. They truly helped elevate our image in all markets with substance that has translated to results.”
– Tracy L. Tyler, President & CEO
