Thanks to our clients, colleagues and community, 2015 was a banner year for Choptank. We were look forward to celebrating our fourth anniversary and are thankful for the opportunities to serve and support our clients and community. Here are a few highlights from the past year:
Launched interactive website and searchable map of aviation destinations for Air Fare America.
Redesigned Cambridge Engineered Solutions’ website. Increased visitors and page views 40% over 2014.
Managed communications for 1880 Bank, including public relations for acquisition of Easton Bank & Trust. Generated 47 articles and 1.6M impressions.
Conducted marketing analysis and produced white paper positioning Anne Arundel’s cyber security assets for the Anne Arundel Economic Development Corporation.
Created ‘water moves us’ 2015 marketing campaign for Dorchester County Economic Development Department.
Produced comprehensive branding initiative, ad campaign and social media program for 1880 Bank.
Developed digital ad and social media campaign to showcase Cambridge Architectural Mesh in key architectural markets.
Launched comprehensive enrollment marketing campaign and branding for Chesapeake College.
Brought visiting writers to Dorchester County to profile key tourism assets in Mid-Atlantic media.
Produced new exhibits and façade improvements for Chesapeake College’s Cambridge Center.
Initiated proactive public relations program for Chesapeake College.
Placed 55 articles in architecture and real estate media for EYA resulting in 3.8 M impressions & $300,000 advertising equivalency value.
It was great to receive this thoughtful endorsement of our work with Dorchester County’s Office of Tourism in their annual report detailing FY 2015 marketing. One of the highlights of the report is the growing amount of positive media coverage related to visiting the county.
A July 2015 article in the Star Democrat noted:
“This year, we’ve had an unprecedented number of positive stories in regional and national media,” said Amanda Fenstermaker, director of Dorchester Tourism, in addition to ongoing coverage in the local media. She pointed to multiple mentions in USA Today, as well as Capital Region USA naming Cambridge one of “10 fun riverfront towns” (the only one on the Eastern Shore) and one of “8 picturesque coastal towns.”
In addition, the Baltimore-based Examiner and the Mid-Atlantic Day Trips blog both did a series of stories on various attractions in the county. There have been numerous other stories in a range of media, Fenstermaker said, such as Baltimore magazine, Philadelphia Sun and Prop Talk.
“Dorchester is on a roll,” Tourism Director Amanda Fenstermaker said. “These stories show us that Dorchester County has built up good momentum in what it offers visitors, from lodging to restaurants to outdoor activities. The great press coincides with the ‘Water Moves Us’ marketing campaign that we launched a year ago, as well as our increased focus on media relations with help from Choptank Communications, based here in Dorchester.”
Read full article and see report here:
We were pleased to facilitate Tim Wheeler’s visit to five Dorchester oyster farmers to learn how aquaculture is opening up new business ventures for traditional watermen. Wheeler’s resulting article – “Passion Grows for Oyster Farming” – along with a wonderful photo gallery by Kim Hairston, appeared in the Baltimore Sun in November 2013.
Oysters may or may not be an aphrodisiac, but they sure bring out passion in those who raise them for a living. Tim Devine barely knew from oysters when he was growing up in Easton, not far from the Chesapeake Bay. Now he’s growing them on 10 acres of bay bottom near here that he’s leased from the state, and professing to love the hard work and challenges involved in cultivating and selling his prized bivalves.
“It just seemed like the stars aligned,” Devine, 37, said of his transition from commercial photographer in New York City to yeoman oyster farmer. Offering a sample to a visitor, he describes the glistening gray gob on a half-shell as if it was a fine wine, pointing to its mild, buttery taste, with just enough salt.
Read full article here. Photo credit Kim Hairston, Baltimore Sun.