Two years after launching Dorchester’s “water moves us,” initiative, we reprised our role and created a new phase of the economic development branding campaign.
Showcasing quality of life amenities such as Blackwater National Wildlife Refuge, restaurant owner Ian Campbell (Bistro Poplar), interior designer Adrian Holmes (Liv Again), Gootee’s Martine, small business owner Lee Simms (Quevera), and new residents Jill and John Hrabosky. According to DCED director Keasha Haythe:
More than a logo or a tagline, this branding campaign unified and strengthened our economic development marketing efforts. The consistent and compelling message has successfully leveraged our business, tourism and quality of life assets and provided us with a collaborative marketing platform that’s earned great reviews in our community.
Read more about ‘water moves us’ in the Dorchester Banner.
It was great to receive this thoughtful endorsement of our work with Dorchester County’s Office of Tourism in their annual report detailing FY 2015 marketing. One of the highlights of the report is the growing amount of positive media coverage related to visiting the county.
A July 2015 article in the Star Democrat noted:
“This year, we’ve had an unprecedented number of positive stories in regional and national media,” said Amanda Fenstermaker, director of Dorchester Tourism, in addition to ongoing coverage in the local media. She pointed to multiple mentions in USA Today, as well as Capital Region USA naming Cambridge one of “10 fun riverfront towns” (the only one on the Eastern Shore) and one of “8 picturesque coastal towns.”
In addition, the Baltimore-based Examiner and the Mid-Atlantic Day Trips blog both did a series of stories on various attractions in the county. There have been numerous other stories in a range of media, Fenstermaker said, such as Baltimore magazine, Philadelphia Sun and Prop Talk.
“Dorchester is on a roll,” Tourism Director Amanda Fenstermaker said. “These stories show us that Dorchester County has built up good momentum in what it offers visitors, from lodging to restaurants to outdoor activities. The great press coincides with the ‘Water Moves Us’ marketing campaign that we launched a year ago, as well as our increased focus on media relations with help from Choptank Communications, based here in Dorchester.”
Read full article and see report here:
We were pleased to help Cambridge Engineered Solutions – a Maryland-based manufacturer of metal conveyor belts, filtration screens and wire cloth – launch a new website this month. Working with a team of engineers, sales and customer service representatives, we designed the easy to navigate, responsive site to make finding product information, resources and technical specs faster and easier.
Content and organization was developed from customer surveys, employee input, industry expertise, and website best practices. Programming was provided by Salisbury-based G-Net.
Seven Highlights of Cambridge’s New Website
#1 – An easy to navigate home page presents products in six categories and features latest news and information.
#2 – Every product page is a One Stop Shop with description, features, technical specs, photos and links to brochures and information.
#3 – About page features more company and management info including an employee directory to make contacting us easier.
#4 – Resource Section organizes catalogs, forms & FAQs for quick access and download.
#5 – Worldwide page includes a map of agents, international operations and events such as the “Heavy Metal Tour.”
#7 – Every page has hyperlinks to connect by email, web chat, phone or social media.
Chesapeake College teamed up with Choptank Communications for its 50th anniversary celebration to help create a multi-platform branding campaign that promotes the college’s identity in the region and communicates the opportunities the college gives Eastern Shore residents. Learn what the Star Democrat had to say about this milestone celebration.