Can microbreweries revive small towns? As economic development and place-making marketing specialists, we believe the answer is a resounding Yes. A potent mixture of entrepreneurship and destination drinking, these ‘new’ watering holes have quickly become a magnet for millennials and measuring stick for a community’s economic health.
Star Democrat — Choptank Communications has created a new branding campaign — “Water Moves Us” — for Dorchester County Economic Development (DCED) in conjunction with Dorchester County’s Tourism Office and Chamber of Commerce. The campaign was unveiled Oct. 1 at the Dorchester County Council meeting as part of a Dorchester Economic Development Week presentation. Created by Cambridge firm Choptank Communications, “Water Moves Us” serves as DCED’s new brand identity as well as a multi-platform, cooperative marketing campaign to promote Dorchester’s assets and opportunities. The word mark, logo and creative executions emphasize stories of innovation and industry against a backdrop evoking Dorchester’s beautiful environment and water-shaped landscape. “Water Moves Us symbolizes how people feel about Dorchester; it captures resident pride, embraces visitor appreciation, and reinforces the positive and critical position the landscape plays in our economy and culture.” said Andrea Vernot, president of Choptank Communications and former assistant secretary and chief marketer for the Maryland Department of Business and Economic Development.