Digital Marketing Campaign Drives Recruitment
To increase awareness and enrollment in degree and certificate programs with prospective students, we worked with Chesapeake College’s Office of Institutional Advancement to design and launch a digital marketing campaign. The first phase of a multi-platform initiative launched November 1 and leveraged their recent branding. Showcasing Eastern Shore students, the messages were designed to resonate with and reach their target audience in a relevant and engaging manner. Two compelling variables influenced our work. First, community colleges across the nation are experiencing declining enrollment due to a robust economy and shifting demographics. Second, with the explosion of social media and digital platforms, the media landscape has fundamentally changed how college’s recruit students.