To increase awareness and enrollment in degree and certificate programs with prospective students, we worked with Chesapeake College’s Office of Institutional Advancement to design and launch a digital marketing campaign. The first phase of a multi-platform initiative launched November 1 and leveraged their recent branding. Showcasing Eastern Shore students, the messages were designed to resonate with and reach their target audience in a relevant and engaging manner. Two compelling variables influenced our work. First, community colleges across the nation are experiencing declining enrollment due to a robust economy and shifting demographics. Second, with the explosion of social media and digital platforms, the media landscape has fundamentally changed how college’s recruit students.
In 2016, we produced a new ad campaign for one of the largest community banks on the Eastern Shore of Maryland. Showcasing the relationships between their lenders – people who live, work, play and contribute to their communities – and their customers, the “Picture this” campaign successfully conveyed the bank’s dedication their customers’ personal and professional success. PR & Branding Leads Bank to Name Choptank AOR