“In two short years, Choptank helped lead our domestic and international marketing efforts, introduced a PR strategy that has produced stellar results, and creatively crafted multiple promotions that have been game changing.”Tracy L. Tyler, CEO, Cambridge International
Choptank Communications is a full-service marketing and public relations agency. We specialize in destination marketing, economic development, higher education and business branding. Informed by decades of experience – and inspired by exceptional people, products, and places – we deliver outstanding results for our clients.
President & Managing Partner
After graduating from the University of Maryland, I began the career I still enjoy today: Promoting places, people, and experiences. From the Baltimore Office of Promotion & The Arts and Governor’s Office on Volunteerism to the Maryland Department of Commerce, I’ve earned a reputation as a creative strategist and effective communicator.
I launched Choptank in 2012 to harness my destination and business marketing experience. I’m proud of our work to build brand awareness for clients including Hoopers Island Oyster Co., Cambridge Architectural, Chesapeake College, 1880 Bank, Dorchester County, and the Neighborhoods of EYA. Together, Brent and I enjoy life on the Choptank, while delivering results-driven communications for business, economic development, home-builders, healthcare, tourism, and higher ed clients.
Partner & PR Director
For 31 years, I’ve provided strategic communications expertise to a diverse range of organizations including Fortune 500 companies, start-ups, government agencies and nonprofits. I understand how to take nascent businesses and place them in the national media spotlight to become thriving industry categories on their own. I also understand the importance of local clienteles and have built brand awareness for businesses and organizations large and small in communities throughout the U.S.
In addition to Choptank, I’m in my 27th year with Baltimore-based TBC where I lead the PR team for MinuteClinic, the nation’s largest provider of retail medical clinics in 1,050 CVS pharmacies. I have received numerous PR awards including the prestigious Silver Anvil from the Public Relations Society of America.
Successfully making the connection between good design and an effective message, Saundra is an award-winning graphic designer with 25+ years experience. She is a MICA (Maryland Institute College of Arts) Magna Cum Laude graduate and lover of all things creative from fine arts, design, performing arts, architecture and everything in between.
Under Saundra’s creative direction, Choptank has created advertising campaigns and websites for 1880 Bank, Cambridge Engineered Solutions, Chesapeake College and Dorchester County Economic Development/Office of Tourism.