Choptank Facilitates Economic Development Branding

“You Belong Here” brand will attract businesses, talent, and visitors to Caroline County We were pleased to help Caroline County develop a new economic development branding platform. Launched in October 2016, the new positioning – You belong here – is the marketing brand for both business and tourism. Learn more in this article by Angela Visintainer.
By |October 18th, 2016|Brand Marketing, News, Strategic Planning|Comments Off on Choptank Facilitates Economic Development Branding|

Choptank Communications Celebrates Successful Year

Thanks to our clients, colleagues and community, 2015 was a banner year for Choptank. We were look forward to celebrating our fourth anniversary and are thankful for the opportunities to serve and support our clients and community. Here are a few highlights from the past year:
January
Launched interactive website and searchable map of aviation destinations for Air Fare America.

February
Redesigned Cambridge Engineered Solutions’ website. Increased visitors and page views 40% over 2014.

March
Managed communications for 1880 Bank, including public relations for acquisition of Easton Bank & Trust. Generated 47 articles and 1.6M impressions.

April
Conducted marketing analysis and produced white paper positioning Anne Arundel’s cyber security assets for the Anne Arundel Economic Development Corporation.
May
Created ‘water moves us’ 2015 marketing campaign for Dorchester County Economic Development Department.

June
Produced comprehensive branding initiative, ad campaign and social media program for 1880 Bank.

July
Developed digital ad and social media campaign to showcase Cambridge Architectural Mesh in key architectural markets.

August
Launched comprehensive enrollment marketing campaign and branding for Chesapeake College.

September
Brought visiting writers to Dorchester County to profile key tourism assets in Mid-Atlantic media.

October
Produced new exhibits and façade improvements for Chesapeake College’s Cambridge Center.

November
Initiated proactive public relations program for Chesapeake College.

December
Placed 55 articles in architecture and real estate media for EYA resulting in 3.8 M impressions & $300,000 advertising equivalency value.

By |January 1st, 2016|Brand Marketing, Events, News, Public Relations, Strategic Planning|Comments Off on Choptank Communications Celebrates Successful Year|