Choptank Communications Celebrates Successful Year

Thanks to our clients, colleagues and community, 2015 was a banner year for Choptank. We were look forward to celebrating our fourth anniversary and are thankful for the opportunities to serve and support our clients and community. Here are a few highlights from the past year:
January
Launched interactive website and searchable map of aviation destinations for Air Fare America.

February
Redesigned Cambridge Engineered Solutions’ website. Increased visitors and page views 40% over 2014.

March
Managed communications for 1880 Bank, including public relations for acquisition of Easton Bank & Trust. Generated 47 articles and 1.6M impressions.

April
Conducted marketing analysis and produced white paper positioning Anne Arundel’s cyber security assets for the Anne Arundel Economic Development Corporation.
May
Created ‘water moves us’ 2015 marketing campaign for Dorchester County Economic Development Department.

June
Produced comprehensive branding initiative, ad campaign and social media program for 1880 Bank.

July
Developed digital ad and social media campaign to showcase Cambridge Architectural Mesh in key architectural markets.

August
Launched comprehensive enrollment marketing campaign and branding for Chesapeake College.

September
Brought visiting writers to Dorchester County to profile key tourism assets in Mid-Atlantic media.

October
Produced new exhibits and façade improvements for Chesapeake College’s Cambridge Center.

November
Initiated proactive public relations program for Chesapeake College.

December
Placed 55 articles in architecture and real estate media for EYA resulting in 3.8 M impressions & $300,000 advertising equivalency value.

By |January 1st, 2016|Brand Marketing, Events, News, Public Relations, Strategic Planning|Comments Off on Choptank Communications Celebrates Successful Year|
  • Permalink Chesapeake College Athletic Trainer Nick Williams, right, works with Skipjack men’s basketball player Kamron Hall during a treatment session. Hall credited Williams’ work with helping him return for the 2015-16 season. Credit: Tom MillerGallery

    For Skipjack’s Athletic Trainer, it’s More than Water Bottles and Taping Ankles

For Skipjack’s Athletic Trainer, it’s More than Water Bottles and Taping Ankles

By Brent Burkhardt, Special to The Sunday Star WYE MILLS — When Chesapeake College point guard Kamron Hall suffered a PCL knee injury during a preseason basketball workout, he turned to the Skipjacks’ new full-time athletic trainer, Nick Williams, to evaluate his condition and treatment options. Joined by head coach Allen Mitchell, Williams met with Hall’s parents and discussed whether to have season-ending surgery or rehab the injury. On-campus rehab was not a viable option for Chesapeake athletes in prior years, but Hall feels working with Williams in the athletic training room was ultimately the right decision to get him back on the court for the 2015-2016 season.
By |December 20th, 2015|News, Public Relations|Comments Off on For Skipjack’s Athletic Trainer, it’s More than Water Bottles and Taping Ankles|

How Facade Improvements Engage Community

As part of Chesapeake College’s 50th Anniversary commemoration, Choptank Communications produced welcoming new exhibits and facade improvements for the Cambridge Center. President Barbara Viniar and Cambridge Mayor Victoria Jackson-Stanley, Senator Addie Eckardt and Main Street President Tom Hutchinson, unveiled the welcoming new entry on Nov. 14, at 418 Race St. during Second Saturday.
By |November 18th, 2015|Brand Marketing, Events, News|Comments Off on How Facade Improvements Engage Community|

Choptank Creates Branding Campaign

Two years after launching Dorchester’s “water moves us,” initiative, we reprised our role and created a new phase of the economic development branding campaign.

Showcasing quality of life amenities such as Blackwater National Wildlife Refuge, restaurant owner Ian Campbell (Bistro Poplar), interior designer Adrian Holmes (Liv Again), Gootee’s Martine, small business owner Lee Simms (Quevera), and new residents Jill and John Hrabosky. According to DCED director Keasha Haythe:
More than a logo or a tagline, this branding campaign unified and strengthened our economic development marketing efforts. The consistent and compelling message has successfully leveraged our business, tourism and quality of life assets and provided us with a collaborative marketing platform that’s earned great reviews in our community.
Read more about ‘water moves us’ in the Dorchester Banner.

 

 

 

By |November 4th, 2015|Brand Marketing, News|Comments Off on Choptank Creates Branding Campaign|

Community Engagement Key to College Branding

By Andrea Vernot, President, Choptank Communications: I was honored to join Chesapeake College President Barbara Viniar yesterday to preview the school’s new marketing campaign for the Star Democrat. Designed to increase awareness and enrollment in the college’s degree, career and enrichment programs, the multi-year campaign officially kicks month with the opening of Chesapeake’s new 100,000 sq. ft. Health Professions and Athletic Center. Here’s why community engagement was a critical component of our outreach and branding.
By |July 29th, 2015|Brand Marketing, News|Comments Off on Community Engagement Key to College Branding|

Chesapeake College unveils promotional campaign

By Josh Bollinger, Star Democrat WYE MILLS — As Chesapeake College prepares to kick off its 50th anniversary celebration next month, the school is also getting ready to launch a campaign to elevate awareness of its programs, increase engagement and get more people of all ages to consider Chesapeake College to further their education.
By |July 28th, 2015|News|Comments Off on Chesapeake College unveils promotional campaign|

Dorchester’s Media Coverage on the Upswing

It was great to receive this thoughtful endorsement of our work with Dorchester County’s Office of Tourism in their annual report detailing FY 2015 marketing. One of the highlights of the report is the growing amount of positive media coverage related to visiting the county.

A July 2015 article in the Star Democrat noted:
“This year, we’ve had an unprecedented number of positive stories in regional and national media,” said Amanda Fenstermaker, director of Dorchester Tourism, in addition to ongoing coverage in the local media. She pointed to multiple mentions in USA Today, as well as Capital Region USA naming Cambridge one of “10 fun riverfront towns” (the only one on the Eastern Shore) and one of “8 picturesque coastal towns.”

In addition, the Baltimore-based Examiner and the Mid-Atlantic Day Trips blog both did a series of stories on various attractions in the county. There have been numerous other stories in a range of media, Fenstermaker said, such as Baltimore magazine, Philadelphia Sun and Prop Talk.

“Dorchester is on a roll,” Tourism Director Amanda Fenstermaker said. “These stories show us that Dorchester County has built up good momentum in what it offers visitors, from lodging to restaurants to outdoor activities. The great press coincides with the ‘Water Moves Us’ marketing campaign that we launched a year ago, as well as our increased focus on media relations with help from Choptank Communications, based here in Dorchester.”
Read full article and see report here:

 

By |July 24th, 2015|News, Public Relations|Comments Off on Dorchester’s Media Coverage on the Upswing|

Choptank Promotes New Shady Grove Townhomes

By Brent Burkhardt. Townhome sales at EYA’s Westside at Shady Grove Metro, a new transit-oriented, mixed-use residential and retail community, begin May 2. Just steps from the Shady Grove Red Line Metro station in Rockville, the 45-acre smart-growth community is one of the largest development projects in Montgomery County in 2015. A groundbreaking with County Executive Isiah Leggett will be held on May 12. Westside at Shady Grove offers homebuyers 407 sleek and spacious townhomes. Market-rate homes are available in four models (Bancroft, Copeland, Davis and Erving) that range from 1,678 to 2,427 square feet with three or four bedrooms and 2.5 or 3.5 baths. Homes are three or four floors and include a private, two-car garage and a rooftop terrace with available outdoor kitchen and gas fireplace.
By |April 20th, 2015|News, Public Relations|Comments Off on Choptank Promotes New Shady Grove Townhomes|

Cambridge 2.0: Introducing a New Website

We were pleased to help Cambridge Engineered Solutions – a Maryland-based manufacturer of metal conveyor belts, filtration screens and wire cloth – launch a new website this month. Working with a team of engineers, sales and customer service representatives, we designed the easy to navigate, responsive site to make finding product information, resources and technical specs faster and easier.

Content and organization was developed from customer surveys, employee input, industry expertise, and website best practices. Programming was provided by Salisbury-based G-Net.

Seven Highlights of Cambridge’s New Website

#1 – An easy to navigate home page presents products in six categories and features latest news and information.

#2 – Every product page is a One Stop Shop with description, features, technical specs, photos and links to brochures and information.

#3 – About page features more company and management info including an employee directory to make contacting us easier.

#4 – Resource Section organizes catalogs, forms & FAQs for quick access and download.

#5 – Worldwide page includes a map of agents, international operations and events such as the “Heavy Metal Tour.”

#7 – Every page has hyperlinks to connect by email, web chat, phone or social media.

By |March 11th, 2015|News|Comments Off on Cambridge 2.0: Introducing a New Website|

Chesapeake College Plans for 50th Anniversary

Chesapeake College teamed up with Choptank Communications for its 50th anniversary celebration to help create a multi-platform branding campaign that promotes the college’s identity in the region and communicates the opportunities the college gives Eastern Shore residents. Learn what the Star Democrat had to say about this milestone celebration.

By |January 6th, 2015|News|Comments Off on Chesapeake College Plans for 50th Anniversary|