IRONMAN Events Deliver Economic and PR Boom

Events generate large sales, foot traffic for Eastern Shore businesses IRONClub Maryland, the non-profit organization formed to support large-scale, high-impact endurance events in Dorchester County, today released the results of an economic impact report revealing that the 2015 IRONMAN races attracted 3,500 participants and generated almost $5.5 million for the region. The findings were announced at the Dorchester Visitors Center during a morning reception recognizing new sponsors and board members including an unveiling of a locally fabricated metal IRONMAN sculpture.
By |May 9th, 2016|Events, News, Public Relations|Comments Off on IRONMAN Events Deliver Economic and PR Boom|

Choptank Communications Celebrates Successful Year

Thanks to our clients, colleagues and community, 2015 was a banner year for Choptank. We were look forward to celebrating our fourth anniversary and are thankful for the opportunities to serve and support our clients and community. Here are a few highlights from the past year:
January
Launched interactive website and searchable map of aviation destinations for Air Fare America.

February
Redesigned Cambridge Engineered Solutions’ website. Increased visitors and page views 40% over 2014.

March
Managed communications for 1880 Bank, including public relations for acquisition of Easton Bank & Trust. Generated 47 articles and 1.6M impressions.

April
Conducted marketing analysis and produced white paper positioning Anne Arundel’s cyber security assets for the Anne Arundel Economic Development Corporation.
May
Created ‘water moves us’ 2015 marketing campaign for Dorchester County Economic Development Department.

June
Produced comprehensive branding initiative, ad campaign and social media program for 1880 Bank.

July
Developed digital ad and social media campaign to showcase Cambridge Architectural Mesh in key architectural markets.

August
Launched comprehensive enrollment marketing campaign and branding for Chesapeake College.

September
Brought visiting writers to Dorchester County to profile key tourism assets in Mid-Atlantic media.

October
Produced new exhibits and façade improvements for Chesapeake College’s Cambridge Center.

November
Initiated proactive public relations program for Chesapeake College.

December
Placed 55 articles in architecture and real estate media for EYA resulting in 3.8 M impressions & $300,000 advertising equivalency value.

By |January 1st, 2016|Brand Marketing, Events, News, Public Relations, Strategic Planning|Comments Off on Choptank Communications Celebrates Successful Year|

How Facade Improvements Engage Community

As part of Chesapeake College’s 50th Anniversary commemoration, Choptank Communications produced welcoming new exhibits and facade improvements for the Cambridge Center. President Barbara Viniar and Cambridge Mayor Victoria Jackson-Stanley, Senator Addie Eckardt and Main Street President Tom Hutchinson, unveiled the welcoming new entry on Nov. 14, at 418 Race St. during Second Saturday.
By |November 18th, 2015|Brand Marketing, Events, News|Comments Off on How Facade Improvements Engage Community|

Customer Outreach Promotion Delivers Results

On October 6, 2014, we stood in the audience with more than 50 employees of Cambridge Engineered Solutions  and looked on as CEO Tracy Tyler launch the “Heavy Metal Tour” as she unveiled a customized RV. Choptank PR worked with Cambridge to develop this unique customer outreach and appreciation campaign. Developed to introduce new product lines at plants across the U.S., the Heavy Metal Tour combined elements of a musical tour with today’s popular food trucks. See article below or the comprehensive feature in the Star Democrat by Dustin Holt. “My favorite experience with Choptank would have to be the idea to do a Heavy Metal Tour. From the initial idea to brainstorming with our internal teams, Choptank led this effort which included buying an RV, turning it into Cambridge’s “Heavy Metal Tour Bus”, and taking it all over the U.S. as a way to show our appreciation to our customers.” Tracy L. Tyler
By |October 6th, 2014|Events, News, Public Relations|Comments Off on Customer Outreach Promotion Delivers Results|