Digital Marketing Campaign Drives Recruitment

To increase awareness and enrollment in degree and certificate programs with prospective students, we worked with Chesapeake College’s Office of Institutional Advancement to design and launch a digital marketing campaign. The first phase of a multi-platform initiative launched November 1 and leveraged their recent branding. Showcasing Eastern Shore students, the messages were designed to resonate with and reach their target audience in a relevant and engaging manner. Two compelling variables influenced our work. First, community colleges across the nation are experiencing declining enrollment due to a robust economy and shifting demographics. Second, with the explosion of social media and digital platforms, the media landscape has fundamentally changed how college’s recruit students.
By |November 30th, 2016|Advertising, Brand Marketing, News|Comments Off on Digital Marketing Campaign Drives Recruitment|

Choptank Facilitates Economic Development Branding

“You Belong Here” brand will attract businesses, talent, and visitors to Caroline County We were pleased to help Caroline County develop a new economic development branding platform. Launched in October 2016, the new positioning – You belong here – is the marketing brand for both business and tourism. Learn more in this article by Angela Visintainer.
By |October 18th, 2016|Brand Marketing, News, Strategic Planning|Comments Off on Choptank Facilitates Economic Development Branding|

Choptank Designs Community Bank Ad Campaign

In 2016, we produced a new ad campaign for one of the largest community banks on the Eastern Shore of Maryland. Showcasing the relationships between their lenders – people who live, work, play and contribute to their communities –  and their customers, the “Picture this” campaign successfully conveyed the bank’s dedication their customers’ personal and professional success. PR & Branding Leads Bank to Name Choptank AOR
By |June 10th, 2016|Advertising, Brand Marketing, News|Comments Off on Choptank Designs Community Bank Ad Campaign|

Choptank Communications Celebrates Successful Year

Thanks to our clients, colleagues and community, 2015 was a banner year for Choptank. We were look forward to celebrating our fourth anniversary and are thankful for the opportunities to serve and support our clients and community. Here are a few highlights from the past year:
January
Launched interactive website and searchable map of aviation destinations for Air Fare America.

February
Redesigned Cambridge Engineered Solutions’ website. Increased visitors and page views 40% over 2014.

March
Managed communications for 1880 Bank, including public relations for acquisition of Easton Bank & Trust. Generated 47 articles and 1.6M impressions.

April
Conducted marketing analysis and produced white paper positioning Anne Arundel’s cyber security assets for the Anne Arundel Economic Development Corporation.
May
Created ‘water moves us’ 2015 marketing campaign for Dorchester County Economic Development Department.

June
Produced comprehensive branding initiative, ad campaign and social media program for 1880 Bank.

July
Developed digital ad and social media campaign to showcase Cambridge Architectural Mesh in key architectural markets.

August
Launched comprehensive enrollment marketing campaign and branding for Chesapeake College.

September
Brought visiting writers to Dorchester County to profile key tourism assets in Mid-Atlantic media.

October
Produced new exhibits and façade improvements for Chesapeake College’s Cambridge Center.

November
Initiated proactive public relations program for Chesapeake College.

December
Placed 55 articles in architecture and real estate media for EYA resulting in 3.8 M impressions & $300,000 advertising equivalency value.

By |January 1st, 2016|Brand Marketing, Events, News, Public Relations, Strategic Planning|Comments Off on Choptank Communications Celebrates Successful Year|

How Facade Improvements Engage Community

As part of Chesapeake College’s 50th Anniversary commemoration, Choptank Communications produced welcoming new exhibits and facade improvements for the Cambridge Center. President Barbara Viniar and Cambridge Mayor Victoria Jackson-Stanley, Senator Addie Eckardt and Main Street President Tom Hutchinson, unveiled the welcoming new entry on Nov. 14, at 418 Race St. during Second Saturday.
By |November 18th, 2015|Brand Marketing, Events, News|Comments Off on How Facade Improvements Engage Community|

Choptank Creates Branding Campaign

Two years after launching Dorchester’s “water moves us,” initiative, we reprised our role and created a new phase of the economic development branding campaign.

Showcasing quality of life amenities such as Blackwater National Wildlife Refuge, restaurant owner Ian Campbell (Bistro Poplar), interior designer Adrian Holmes (Liv Again), Gootee’s Martine, small business owner Lee Simms (Quevera), and new residents Jill and John Hrabosky. According to DCED director Keasha Haythe:
More than a logo or a tagline, this branding campaign unified and strengthened our economic development marketing efforts. The consistent and compelling message has successfully leveraged our business, tourism and quality of life assets and provided us with a collaborative marketing platform that’s earned great reviews in our community.
Read more about ‘water moves us’ in the Dorchester Banner.

 

 

 

By |November 4th, 2015|Brand Marketing, News|Comments Off on Choptank Creates Branding Campaign|

Community Engagement Key to College Branding

By Andrea Vernot, President, Choptank Communications: I was honored to join Chesapeake College President Barbara Viniar yesterday to preview the school’s new marketing campaign for the Star Democrat. Designed to increase awareness and enrollment in the college’s degree, career and enrichment programs, the multi-year campaign officially kicks month with the opening of Chesapeake’s new 100,000 sq. ft. Health Professions and Athletic Center. Here’s why community engagement was a critical component of our outreach and branding.
By |July 29th, 2015|Brand Marketing, News|Comments Off on Community Engagement Key to College Branding|

Dorchester Unveils Mew Branding Campaign

Star Democrat — Choptank Communications has created a new branding campaign — “Water Moves Us” — for Dorchester County Economic Development (DCED) in conjunction with Dorchester County’s Tourism Office and Chamber of Commerce. The campaign was unveiled Oct. 1 at the Dorchester County Council meeting as part of a Dorchester Economic Development Week presentation. Created by Cambridge firm Choptank Communications, “Water Moves Us” serves as DCED’s new brand identity as well as a multi-platform, cooperative marketing campaign to promote Dorchester’s assets and opportunities. The word mark, logo and creative executions emphasize stories of innovation and industry against a backdrop evoking Dorchester’s beautiful environment and water-shaped landscape. “Water Moves Us symbolizes how people feel about Dorchester; it captures resident pride, embraces visitor appreciation, and reinforces the positive and critical position the landscape plays in our economy and culture.” said Andrea Vernot, president of Choptank Communications and former assistant secretary and chief marketer for the Maryland Department of Business and Economic Development.
By |October 15th, 2013|Brand Marketing, Economic Development, News|Comments Off on Dorchester Unveils Mew Branding Campaign|