Digital Marketing Campaign Drives Recruitment

To increase awareness and enrollment in degree and certificate programs with prospective students, we worked with Chesapeake College’s Office of Institutional Advancement to design and launch a digital marketing campaign. The first phase of a multi-platform initiative launched November 1 and leveraged their recent branding. Showcasing Eastern Shore students, the messages were designed to resonate with and reach their target audience in a relevant and engaging manner. Two compelling variables influenced our work. First, community colleges across the nation are experiencing declining enrollment due to a robust economy and shifting demographics. Second, with the explosion of social media and digital platforms, the media landscape has fundamentally changed how college’s recruit students.
By |November 30th, 2016|Advertising, Brand Marketing, News|Comments Off on Digital Marketing Campaign Drives Recruitment|

Choptank Designs Community Bank Ad Campaign

In 2016, we produced a new ad campaign for one of the largest community banks on the Eastern Shore of Maryland. Showcasing the relationships between their lenders – people who live, work, play and contribute to their communities –  and their customers, the “Picture this” campaign successfully conveyed the bank’s dedication their customers’ personal and professional success. PR & Branding Leads Bank to Name Choptank AOR
By |June 10th, 2016|Advertising, Brand Marketing, News|Comments Off on Choptank Designs Community Bank Ad Campaign|