Overview

With 1,700 miles of shoreline in the heart of Chesapeake country, Dorchester County is a mecca for boaters, birders, hunters, outdoor enthusiasts, and history buffs. Dotted by small towns steeped in history and a growing ‘foodie’ culture nurtured by abundant restaurants, eateries and local purveyors, Dorchester Tourism wanted to differentiate itself to niche tourism markets in a targeted media campaign.

With decades of tourism marketing and public relations experience, we raised Dorchester County’s profile in regional media outlets, travel websites, and niche blogs to drive awareness by prospective visitors.

Outcomes

  • Secured dozens of targeted profile placements highlighting recreation, history and culture including: American Roads, Baltimore Magazine, Getaways for Grownups, Philadelphia Sun, Dining Traveler, Spokes Magazine, USAToday.com and Will Drink for Travel.

Services

Media relations, strategic planning

Client Reference

“The folks at Choptank Communication have a passion and enthusiasm for Dorchester County that shines through in their services. Their desire to improve the quality of life and economic climate of our community, coupled with their working knowledge of destination marketing, makes them an outstanding asset to any project team.”

Amanda Fenstermaker, Director, Dorchester County Office of Tourism