Overview

Shaped and surrounded by water, Dorchester County reflects the character and culture of the people who live, work and are lured to this place of incomparable beauty. Located on Maryland’s Eastern Shore in the heart of “Chesapeake Country,” county economic development leaders wanted to define and differentiate their brand as distinct and unique on Delmarva.

We worked with business and community leaders to lead a comprehensive branding process. Our inclusive outreach led to a positioning that has been celebrated by residents and visitors alike. “Water moves us” was subsequently adopted by the tourism office and administrative offices as the county’s unified brand.

Outcomes

  • Secured high profile media placements on county businesses and industries in the Baltimore Sun, Daily Record, and local publications.
  • Created county-wide branding campaign, ‘Water Moves Us’
  • Implemented social media program

Services

Public relations, branding, strategic planning, collateral, website content, advertising, newsletter

Client Reference

“Participation in the brand marketing process was a pleasure and that the time spent was very worthwhile. They really listened to what people had to say, incorporated their input, and came up with a very good marketing plan and brand identity.”

– Michael F. LeMire, Miles & Stockbridge
Chairman, Dorchester Economic Development Advisory Council

“Working with Choptank on Dorchester’s brand marketing initiative was truly exciting. They listened to our community and incorporated their ideas. Delivery of the end product was on-time and well above my expectations. They were fabulous to work with!”

– Keasha Haythe, Director, Dorchester Economic Development