Overview

Chartered in 1965, Chesapeake College – Maryland’s first regional two-year college – is an educational and economic engine for the Shore, serving more than 130,000 residents in five counties. To celebrate its 50th anniversary – and chart a course for the next 50 years – the college retained Choptank to create an inspiring new branding identity and carry it through in all recruitment marketing.

Working with the college’s leadership, we engaged more than 500 stakeholders to gauge attitudes, define aspirations, and articulate an identity that reflects the diverse programs and student population. We continue to serve as their PR counsel.

Outcomes

  • Developed ‘Your time, Your place,’ a comprehensive brand marketing and recruitment campaign.
  • Created and produced digital media strategy and creative executions to reach target audience.
  • Designed creative campaign executions for print, collateral, digital, outdoor and social media.
  • Create and manage proactive public relations program.
  • Designed and produced new facade and streetscape exhibits for Cambridge Center.

Services

Strategic planning, community outreach, public relations, branding, advertising, social media, logo development, and recruitment marketing.

Client Reference

“Chesapeake College hired Choptank Communications to help us develop and implement brand messaging for our 50th anniversary. Choptank’s approach was comprehensive and inclusive – they thought of everything! From the surveys to the focus groups, it was very well planned and executed. It was a collaborative approach and what resulted was a beautiful branding campaign that has allowed us to focus our messaging and efforts on the tremendous opportunities Chesapeake offers. They are a first-class group, incredibly knowledgeable and supportive.”

– Lucie Hughes, Vice President for Institutional Advancement