Overview

For 100+ years, Cambridge Maryland has been home to the world’s largest manufacturer of metal conveyor belts, filtration and wire cloth for food processing and industrial applications. Employing hundreds of highly talented engineers, craftsmen and technical specialists, the company wanted to raise its profile and drive global sales for custom processing and filtration solutions. Cambridge consolidated promotional resources and retained Choptank to implement a multi-faceted business marketing program including advertising, public relations, social media, special events, and website development.

We created consistent branding and brought a proactive B2B communications strategy to drive target audiences to the website and inbound.

Outcomes

  • Secured high profile media placements: Food Engineering, Food Manufacturing, Food Processing, Refrigerated and Frozen Foods, Food Production Daily, World Baker, Environmental Leader, Powdered Metal Review, Modern Metals.
  • Created new website; tripled website visitation in two years
  • Develop and manage social media program
  • Created digital ad campaign targeting select industries

Services

Public relations, social media content, social media strategy, creative collateral, website design, advertising creative and strategy, special events and promotions, strategic planning, and trade show planning.

Client Reference

“I can’t tell you how lucky we are to have Choptank help drive our marketing engine. Having met Andrea when she headed business marketing for the State, I was thrilled to discover she had moved to the Shore and started Choptank with Brent. From day one, they jumped in and learned about our vision, mission, values and business. In two short years, they have helped lead our domestic and international marketing efforts for our CES rebranding (including new website and social media), have introduced a media/press element to our marketing that has produced stellar results, and have creatively crafted multiple promotions that have been game changing. They do work for all our brands – Cambridge Architectural, Cambridge Engineered Solutions, and Cambridge Entech. My favorite experience with Choptank would have to be the idea for a Heavy Metal Tour. From the initial idea to brainstorming with our internal teams, Choptank led this effort – which included buying an RV, turning it into Cambridge’s “Heavy Metal Tour Bus”, and taking it all over the US as a way to show our appreciation to our customers. I can’t say enough about the value that Choptank has created for all of our Cambridge brands, they have truly helped us elevate our image in all of our markets, not just with marketing fluff, but with substance that has translated to results.”

– Tracy L. Tyler, President & CEO