Overview

One of the most respected names in metal mesh for commercial and institutional buildings, Cambridge Architectural worked collaboratively with architectural firms and engineering companies around the world, but rarely stopped to showcase its beautiful and functional designs.

We worked with Cambridge’s engineers and project managers to identify and implement a proactive public relations strategy. Developing a B2B public relations and digital marketing campaign, we demonstrated metal mesh applications in architecture, construction and interior design media.

Outcomes

  • Secured hundreds of high profile placements highlighting the aesthetic and architectural benefits of metal mesh while demonstrating choice of patterns, applications and functions.
  • Placements include: Architects Newspaper, Architectural Record, Architectural Products, Retrofit, Building Design + Construction, Metal Architecture, Metal Construction and Modern Metals.
  • Created digital advertising campaign targeting decision makers for architects and contractors.
  • Created digital ad campaign promoting firm’s portfolio of projects in higher education, healthcare and entertainment that doubled inbound calls over three months

Services

Media relations, ad campaign design and media buying, social media content and strategy, creative collateral, and strategic planning.

Client Reference

“The number of new leads each month has doubled the last two quarters. I believe Choptank’s digital media advertising and promotional campaigns are playing a key role.”

– David Zeitlin, National Sales Manager