Overview

One of Delmarva’s oldest, locally operated banks was at a crossroads. Moving from federal to state-charter – and preparing to embark on a significant expansion – they had to rebrand the bank with their customer base while increasing awareness and introducing a new identity in target markets. Known for 130 years as the National Bank of Cambridge, we developed a branding campaign to introduce the ‘new’ 1880 Bank to their customers and the community.

We worked with the CEO and leadership team to develop a marketing strategy and action plan to accomplish their goals.

Outcomes

  • Developed a digital, print and broadcast advertising campaign
  • Generated millions of impressions from 50 articles and 90 ad placements
  • Produced creative collateral, including 12-page new customer booklet
  • Orchestrated proactive PR program and secured more than 48 placements in Baltimore Sun, Baltimore Business Journal, Daily Record, Star Democrat, Daily Times, Talbot Spy, Dorchester Star and Dorchester Banner
  • Created new, easy to navigate website

Services

Communications and marketing strategy, branding, ad campaign creation and media buying, social media management, collateral design and production, website design and development, strategic messaging and media relations.

Client Reference

“I have had the pleasure of working with Andrea and Brent for over a year as they helped us conduct a professional and unique marketing campaign. For the first time, we have a brand and are being recognized throughout our market and beyond. We have entered advertising venues we would not have considered without their support. We are very proud of our new, creative campaign and plan to continue our partnership with Choptank Communications for many years to come.”

– Judann Culver, Executive Vice President & Chief Financial Officer